Objective

Bausch & Lomb set out to spread the word about Age-Related Macular Degeneration (AMD), a disease that causes vision loss in over 11 million Americans.

Execution

By highlighting two stories of people who suffer from AMD, GKM painted an emotive picture on the importance of our sight and how healthy living, vitamins and annual check-ups can benefit the 1 out of 5 people over the age of 65 who suffer from AMD.

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