Objective

Aveeno was looking to transition from a commonly known natural healthcare brand to a natural beauty brand and highlight their all-natural products.

Execution

GKM enlisted Aveeno celebrity spokesperson Jennifer Aniston to share how Aveeno sources oats for their Active Naturals skincare. Through a combination of animatics and live imagery, we tell the story of how nature creates the best ingredients to “enhance our best natural self.”

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