Objective:

GKM worked with ESPN and sponsor Paramount Pictures to promote the new Transformers movie, Bumblebee, to the sports network’s audience.

Execution:

With the inclusion of NFL Superstar Drew Brees and his family, the concept connects sports fans, the spirit of the holidays and excitement of the next adventure in the Transformers universe to ESPN’s core audience. GKM handled all post production and final delivery in conjunction with Industrial Light and Magic and Company 3 to finish this spot

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