Objective:

With the launch of their OTT platform, ESPN wanted to spread the word about how easy it is to subscribe and access their live events and content across any screen.

Execution:

By leaning into our expertise in the comedy space, GKM worked with celebrity talent Keegan-Michael Key to create the best “Man-on-the Street” concept to deliver ESPN+’s message. We scripted, produced and edited this spot for air in 10 days which resulted in 1 million new subscribers for the platform!

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