Objective

Meta was looking to create an interview-style video to introduce the benefits of incorporating their fiber-rich products with healthy eating and exercise.

Execution

GKM took the “Heart Healthy” aspect of the Meta line to create a “Heart 2 Heart” interview between media personality Michael Strahan and his father, who had recently changed his diet due to a heart condition. The authentic dynamic between father and celebrity son created an impactful message about the importance of healthy living.

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