Objective

To create a show open for a new digital series from the Professional Bull Riding tour that showcases the danger and top competitors in the sport.

Execution

We were given hours of assets to create the show open from scratch. Our artists cut and designed this piece to highlight the inherent danger of the sport and showcase its top performers. Notice that part where the bull almost stomps the rider’s head? That part stayed with us too. Yee-Haw!

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