Objective

Progresso Soup, working in conjunction with Scripps Branded Entertainment, wanted to connect with working mothers who know how to balance their work and home, while maintaining a healthy lifestyle.

Execution

GKM went on a nationwide search to cast a small business owner who represented the demographic Progresso and Scripps wanted to represent. We found our talent, Julie, nestled in the mountains of Breckenridge, Colorado. On a beautiful snowy day, we captured the modern working mom bringing balance to her life through exercise and eating healthy.

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