Objective

Walt Disney World was looking to highlight a new Toy Story-themed section of their park with MLB superstar Jose Altuve.

Execution

In time-honored fashion, GKM captured newly minted world champion Jose Altuve and his family’s joyful Disney adventure and showcased Toy Story Land, the Park’s newest and biggest attraction. GKM created a multi-platform and multi-lingual campaign to reach a wide range of consumers.

Back to Projects
X